From Minimum Viable to Maximum Value

Product Management Consultant| Alignment and Engagement Facilitator

"If you build it, they will come. Maintain it, they'll stay. Improve it beyond competitors, they'll be happy to pay."

Scharlette Donald

SaaS & AI Product Strategy

Product Philosophy

Building Products That Matter

Build With Purpose

Creating a minimum viable product sparks customer interest and adoption. Every feature should solve a real problem and or deliver measurable value to users and revenue to the business.

Maintain Excellence

Sustaining customer engagement requires consistent quality. Like Netflix's loyal subscribers despite competition, excellence breeds loyalty and recurring revenue.

Innovate Beyond

Improving beyond competitors drives willingness to pay. When value exceeds alternatives, customers become advocates who fuel business growth and new revenue streams.

"Think like a business owner: every product is a business with customers and revenue goals. Think like a content creator: capture attention, maintain engagement, anchor responses naturally."

— Scharlette Donald

Professional Experience

A track record of delivering strategic product initiatives that drive revenue growth and customer satisfaction across SaaS, AI, and data-driven platforms for startups and established businesses alike.

2023– Current

Senior Product Manager

Flyreel

Delivered four major features supporting $5M+ revenue for this AI-powered insurtech startup. Led customer research and feature design to broaden user access while using Metabase, and Power BI to drive data-informed business decisions.

2021–23

Product Manager

Tricolor Auto Group

Facilitated Agile delivery of $20M+ projects, aligning product roadmap with business goals and revenue targets. Supported marketing-engineering content synchronization to maintain engagement and brand alignment.

2015–21

Product Owner

defi Solutions

Improved product support strategies and customer integrations to maximize revenue. Built SQL Scripts to support customer data and new database request. Proactively transitioned from support analyst to product ownership to address and resolve systemic issues impacting business growth. Trained with Vistage Worldwide in Business Leadership

Areas of Expertise

Combining technical acumen with strategic vision to deliver products that scale and drive sustainable business revenue.

SaaS Strategy

Building and scaling subscription-based products with sustainable recurring revenue models for startups and new business ventures.

AI Integration

Leveraging artificial intelligence to solve real problems, enhance user experiences, and create competitive business advantages.

Data Analytics

Using quantitative and qualitative insights to drive product decisions, measure business impact, and optimize revenue.

Go-to-Market

Aligning product launches with SEO, content strategy, and market positioning to accelerate new business growth.

The Approach

Product management isn't just about shipping features—it's about understanding the intersection of customer needs, business goals, and market dynamics to drive revenue growth.

Every decision is grounded in data, validated by users, and aligned with revenue objectives. The goal is never just to build a minimum viable product, but to build something that creates lasting value and sustainable business growth.

Data-Driven Decisions

Balancing quantitative metrics with qualitative customer feedback to make informed business choices.

Revenue Alignment

Ensuring product initiatives directly support business objectives, pricing strategies, and new revenue streams.

Sustainable Growth

Maintaining core product excellence while innovating carefully to preserve user trust and business value.

Market Opportunity

Identifying underserved segments and competitor weaknesses to expand reach, revenue, and new business opportunities.

Let's Build Something Together

Whether you're a startup looking for strategic product leadership, a business exploring new market opportunities, or seeking to transform your minimum viable product into maximum value.

LinkedIn — The Passionate Agilist Dallas–Fort Worth, Texas

Message Sent!

Thank you for reaching out. I'll get back to you soon.